The human body is commonly portrayed in a superficial manner that is both unrealistic and unattainable. Through focusing on the flaws, we seem to have forgotten how to celebrate the body. Body shaming has become commonplace in society through advertising, social media and the press; quite disturbingly, this has also filtered down to our everyday conversations and has increasingly become an influential cause of mental health issues.
Ridiculous is a comment on how the human body is portrayed in society today. It draws on the somewhat senseless terminology that media culture has introduced into our everyday language. Phrases such as ‘trout pout’, ‘muffin top’ and ‘camel toe’ have become acceptable descriptions for the body, despite them playing a detrimental role in view of our own self-worth and how we judge others.
The Ridiculous project is a collaboration between Emma Fay, Juliette Burton and Adam Pearson, who have collectively highlighted the hilarity of the language we commonly use for the body. With an aim to encourage a more considered and educated approach to describing and viewing the human figure, Ridiculous should be seen as a positive influence in the changing of our perception of body image.