Epoch

The artworks within Epoch explore ideas on perception, polarities and empathy. Expressed through pieces that metaphorically or literally interpret a labelling of one another, societal conversations and a particular influence from media and political language, the period of time in which the series has been created is ongoing, beginning in 2015 until the present 2018.

Part 2 of 2 of the generation snowflake series

Generation
Concept design, artworks and photography: Emma Fay
Model: Charlotte Jarvis

Part one of 2 of the generation snowflake series

Snowflake
Concept design, artworks and photography: Emma Fay
Model: Charlotte Jarvis

Snowflake Generation explores the seemingly unsympathetic media coverage of the term Snowflake, with the definition in 2018 on the top Google search as:

“…the derogatory usage of the word snowflake to refer to a person. Its meaning may include a person perceived by others to have an inflated sense of uniqueness or an unwarranted sense of entitlement, or to be over-emotional, easily offended, and unable to deal with opposing opinions.”
The artworks are inspired by the ironically fiery slang word ‘Snowflake’, linguistic evolution and generational perceptions appearing in this epoch of time.

Brexit - a can of worms

Brexit
Concept design, artworks and photography: Emma Fay
Model: Merlin Cadogan

Brexit Deal explores the phrase ‘opening a can of worms’ as a metaphorical expression to current societal and political decisions.

“Metaphorically speaking, to open a can of worms is to examine or attempt to solve some problem, only to inadvertently complicate it and create even more trouble. Literally speaking, opening a can of worms, as most fishermen can attest, can also mean more trouble than you bargained for.”

Deal a can of worms

Deal
Concept design, artworks and photography: Emma Fay
Model: Merlin Cadogan

Brexit Deal explores the phrase ‘opening a can of worms’ as a metaphorical expression to current societal and political decisions.

“Metaphorically speaking, to open a can of worms is to examine or attempt to solve some problem, only to inadvertently complicate it and create even more trouble. Literally speaking, opening a can of worms, as most fishermen can attest, can also mean more trouble than you bargained for.”

People divided by Emma Fay

People Divided
Concept design and artworks: Emma Fay
Assistant: Charlotte Mahdoodi
Models: Georgina Elsom, James Kerr and Ludwik Szczylik
Photographer: Jonathan Macauley

People Divided explores ideas around extremes and polarities, stylistically inspired by the work of German Expressionist, Kathe Kollwitz, who portrayed social segregation and inequality in modern Berlin; the artwork expresses divides based on wealth and circumstance.

Profit

Profit
Concept design and artist: Emma Fay
Photographer: Philip Kingsley-Elton

Taking influence from biblical symbols of knowledge and the modern expression “the magical money tree”, ‘Profit’ depicts our human relationship with a uniquely shared social construct, exploring the ideas of faith and trust in a belief of money. As a mirror to Emma’s artwork ‘Axis Mundi’ in her series Origins, the artwork in Epoch plays on the words and idea of ‘currency’ and ‘profit’ to provoke thought on our values and behaviour.

“All money comes from a magic tree, in the sense that money is spirited from thin air. There is no gold standard. Banks do not work to a money-multiplier model, where they extend loans as a multiple of the deposits they already hold. Money is created on faith alone, whether that is faith in ever-increasing housing prices or any other given investment. This does not mean that creation is risk-free: any government could create too much and spawn hyper-inflation. Any commercial bank could create too much and generate over-indebtedness in the private economy, which is what has happened. But it does mean that money has no innate value, it is simply a marker of trust between a lender and a borrower. So it is the ultimate democratic resource. The argument marshalled against social investment such as education, welfare and public services, that it is unaffordable because there is no magic money tree, is nonsensical. It all comes from the tree; the real question is, who is in charge of the tree?” ~ Zoe Williams