Rethinkyourmind

Artwork was conceptualised and created for rethinkyourmind’s The Yellow Book publication, which aims to educate, aid and support those with experience of mental health challenges. The Butterfly Effect combines a bespoke headpiece constructed from The Yellow Book with striking body art, creating imagery that promotes strength and positive wellbeing.

“The beauty of the butterfly effect, an open & peaceful mind.”

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Videographer: Jonathan Macauley
Model: Charlotte Mahdoodi
Artist: Emma Fay
Lyrics adapted by a poem from by: Maria B Potter

Videography: Harvey Kingsley Elton, James Kerr
Models: Charlotte Parker, Philip Kingsley Elton,
Artist: Emma Fay
Lyrics adapted by a poem by: Katherine T Owen

Videographer: Jonathan Macauley
Model: Helen Claire
Artist: Emma Fay
Lyrics adapted by a poem by: Sohaib Mirza

Videographer: Jonathan Macauley
Artist: Emma Fay
Model: Helen Claire
Assistant: Charlotte Mahdoodi
Lyrics adapted by a poem by: Denise Claxton

Videographer: Jonathan Macauley
Artist: Emma Fay
Model: Helen Claire
Assistant: Charlotte Mahdoodi
Lyrics adapted by a poem by: Denise Claxton

Videographer: Jonathan Macauley
Model: Charlotte Mahdoodi
Artist: Emma Fay
Lyrics adapted by a poem by: Des Mannay

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Reflections – “I am the other. Without the other, we would not exist. Your soul is the reflection of all souls.” ~ Ashi

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Album cover for Making me feel alive

Making me feel better – Single cover

Concept Design and Artwork: Emma Fay
Model: Charlotte Mahdoodi
Photographer: Emma Fay

Instrument album cover for Refuge

The Instrument – Single cover

Concept Design and Artwork: Emma Fay
Model: Nicole Aspradakis
Photographer: Emma Fay