Rethinkyourmind

Artwork was conceptualised and created for rethinkyourmind’s The Yellow Book publication, which aims to educate, aid and support those with experience of mental health challenges. The Butterfly Effect combines a bespoke headpiece constructed from The Yellow Book with striking body art, creating imagery that promotes strength and positive wellbeing.

“The beauty of the butterfly effect, an open & peaceful mind.”

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Videographer: Jonathan Macauley
Model: Charlotte Mahdoodi
Artist: Emma Fay
Lyrics adapted from a poem from by: Maria B Potter

Videography: Harvey Kingsley Elton, James Kerr
Models: Charlotte Parker, Philip Kingsley Elton,
Artist: Emma Fay
Lyrics adapted from a poem by: Katherine T Owen

Videographer: Jonathan Macauley
Model: Helen Claire
Artist: Emma Fay
Lyrics adapted from a poem by: Sohaib Mirza

Videographer: Jonathan Macauley
Artist: Emma Fay
Model: Helen Claire
Assistant: Charlotte Mahdoodi
Lyrics adapted from a poem by: Denise Claxton

Videographer: Harvey Kingsley Elton, James Kerr, Philip Kingsley-Elton
Artist: Emma Fay
Model: Charlotte Parker
Lyrics adapted from a poem by: Steve Walton

Videographer: Jonathan Macauley
Model: Charlotte Mahdoodi
Artist: Emma Fay
Lyrics adapted from a poem by: Des Mannay

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Reflections – “I am the other. Without the other, we would not exist. Your soul is the reflection of all souls.” ~ Ashi

Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley

Refuge are a band, whose music focuses on supporting positive mental health and wellbeing work and they are one of the bands that create the music for RethinkYourMind which was created by lead singer, Pete, as a result of his own personal experience of mental health challenges and bipolar diagnosis.

Album cover for Making me feel alive

Making me feel better – Single cover

Concept Design and Artwork: Emma Fay
Model: Charlotte Mahdoodi
Photographer: Emma Fay

Instrument album cover for Refuge

The Instrument – Single cover

Concept Design and Artwork: Emma Fay
Model: Nicole Aspradakis
Photographer: Emma Fay