Born Free Foundation / Tigerbalm

Marking the launch of the partnership between Born Free Foundation and Tigerbalm, artwork was commissioned to introduce the Born To Run campaign that aspired to raise awareness of the illegal trade of animal body parts. Working with three models contorted into pose, the illusive image provided a striking visual aid that attracted global media attention.

Concept: Emma Fay
Models: Lowri Rhiannon Kemkova
Beth Sykes
Helen Claire