Bend the Rules
Concept Design and Artwork: Emma Fay
Model: Helen Claire
Photographer: Jonathan Macauley
View points on life as something to be played, explored alongside cultural reference to systems, business and relationships being based on games. Thoughts on our tendencies to use the idea of ‘play’ as naive or child like, but in context of music or respected sports, as aspiration and admiration.
“Everyone plays the game of life, but not everyone follows the rules.”
The work portrays Emma’s personal curiosity of choices, freewill, influence and our social ideals.
“I find I have an obsession with how phrases and cultural influences remain relevant through time, even as society changes our minds remain the viewer, the writer of text, the thinker of thoughts and the witness to our worlds. Where we are born, to what time period and which information is available to us, alongside our aptitude to interpret and understand will all have an effect on our mindsets. How are circumstances will all shape our attitudes and thoughts and how likely we are to change our minds through our lives, how much we are likely to reveal of ourselves to others, and where within the socially accepted ‘spectrum of sanity’ we feel we fit, is all food for thought. The artworks are a way to express what is happening within us all, inside our skulls, on top of our necks. I wanted to somehow make a physical interpretation of thoughts that are made by that ever elusive, complex, constant yet transient witness to the world, that records and creates our minds, the brain. The artworks look at the self, and shines a light on the perspective of how we see over what we see. The idea for the Portraits of the Mind series is to reverse the view point, making the internally hidden become outwardly seen. I like the idea of creating a visible mindset, to show our insides in another way, using the body itself as a canvas to peer inside the mind, to examine thoughts. The ideas and metaphors to be chosen from are vast, but I hope the selected help to give a view of the inner world on the outer skin, the perspective of the self that’s unseen within us all.”
The artworks are photographed in a uniformed pose with a neutral expression giving a plain view of the face. The intentional removal of the models’ personality and character offers a potential mirror of the mind for the viewer. The combining of portraiture and illusion, where the figure is hidden or distorted within the artwork, is created to prompt the viewer to take a second look and reflect on a self-orientated society.